Digital Monkey Feature Story: 'How the Monkeys Helped Helpmann'

Feature Story by Rebekah Byrne - Creative Director

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Pleiadian Rhythm by Karen Hammat
Mixed media on canvas, triptych each 800x 1600mm

"We have a new way of speaking to the world of Helpmann and it's more fun than we ever thought possible! Holly Owen is a genius and Digital Monkey are the best ever."
Alison Dunn, CEO Helpmann Academy

Since its inception in 1994, Helpmann has assisted more than 1500 emerging artists support their own work, enter their professions with confidence and go on to make strong contributions to South Australia’s community, economy and identity.

Digital Monkey has worked with the Helpmann Academy to develop a public website that integrates with Helpmann's Ning social networking platform. The site leverages Ning’s easy-to-use news feeds, blogs, forums, event calendar, image and video hosting services by encouraging Helpmann's online community to grow and share information. This empowers the Helpmann Academy to have a real conversation with their community while still delivering a controlled message to other stakeholders.

Karen Hammat is one of the many South Australian artists who has received assistance from Helpmann. She is currently in the process of building a studio and gallery space using mud and corrugated iron in the township of Yankalilla on the Fleurieu Peninsula. Although this idyllic scene would suggest Karen leads a quiet, rural life, miles from the buzz and hype of technology, she is also using the Helpmann Ning to upload photos of her work to her online profile. The Ning also helps her to post videos of her practice, post blog topics and send messages to her other friends in the Helpmann online community.

Helpmann's CEO, Alison Dunn, posted in her own blog on the Helpmann Ning "We have a new way of speaking to the world of Helpmann and it's more fun than we ever thought possible!"

On 12th June, the Helpmann Academy will host The Maestros & Apprentices dinner, one of Adelaide's most glamorous black tie events at Adelaide's Convention Centre, combining sumptuous food with magnificent wines, great entertainment and auctions of unique fine art.

The new public website by Digital Monkey has enabled the Helpmann Academy to tease the public with a sneak preview of selected featured auction items well before the big night.

Below you can see one of the dynamic AJAX photo galleries that lets the viewer see multiple images without a single click of the mouse, immediately captivating audiences with image-rich content, delivering visual messages and generating interest.

"By integrating the Helpmann Academy Ning and our new public website, we will be able to tap into the vast resources of creative talent South Australia has to offer, as the AJAX photo gallery already demonstrates"
says Helpmann Academy Marketing Manager, Chris Bull. “We look forward to exploring the potential of further integrating the sites.”

Their successful partnership with the Helpmann Academy demonstrates that almost ten years on, Digital Monkey continues to support South Australia's world class arts and entertainment industry. By transforming traditional media practices into elegant digital solutions, Digital Monkey is helping local artists continue to evolve online.

Feature Story by Rebekah Byrne