Featured Work - Fringe Benefits

Fringe Benefits Fringe Benefits
Fringe Benefits

Fringe Benefits


Fringe Benefits wanted to promote live entertainment to Adelaide’s web-savvy under 30s, within a strict budget and it couldn’t look uncool…

Digital Monkey worked with Fringe Benefits to create their online presence. It promotes performing and visual arts, events, festivals, concerts and gigs through discount ticket offers and provides members with special benefits at selected pubs, clubs and retail outlets. Digital Monkey successfully re-built a previously unwieldy and bug-ridden Fringe Benefits site. It’s now powered by the open content management system, WordPress, providing a low-cost off-the-shelf system, fulfilling all of Fringe Benefits’ needs. Digital Monkey also engineered a content management system for the image-rich site including a member registration database. This database enables Fringe Benefits to easily update and gather member data, essential for the development of marketing strategies and grant acquittals. Since Digital Monkey’s relaunch, Fringe Benefits’ website has grown from approximately 2,000 users to over 9,000 members and continues to increase young people’s participation in live entertainment.

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